Carefully Designed E.L.F Power Grip Primer Premium

Power Grip Primer is Primer in America.*

What is it: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

Gel primer formula grips makeup

Gives skin a long-lasting, naturally dewy finish

Enriched with hydrating ingredients like Hyaluronic Acid

Translucent finish gel primer works on all skin tones

Non-comedogenic

Key Ingredients:

Hyaluronic Acid

Get an e.l.f.ing grip with the OG -selling primer! Infused with hyaluronic acid, this sticky AF gel formula locks makeup in place, preps, and smooths to ion, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the i makeup application base for all skin tones.

Great for: oily, dry, normal, and combination skin

All e.l.f. products are from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty and vegan.

This product is made in a Fair-Trade factory.